Learning Objectives Identify and analyze the primary traffic sources that bring visitors to your website Interpret user behavior metrics to understand how visitors interact with your content Use bounce rate, engagement rate, and session data to diagnose content and usability issues Segment your audience to uncover patterns hidden in aggregate data Apply traffic analysis to […]

Learning Objectives Define and configure conversion goals that measure the actions most important to your business Build and analyze conversion funnels to identify where visitors drop off before completing a goal Apply micro-conversion tracking to understand the full journey from first visit to final action Implement A/B testing to systematically improve conversion rates based on […]

Learning Objectives Create custom dashboards in Looker Studio that surface the most important metrics for your stakeholders Use GA4 Exploration reports to build ad-hoc analyses that answer specific business questions Configure custom dimensions and metrics to capture business-specific data beyond standard analytics Automate report delivery and set up alerts for significant changes in key metrics […]

Learning Objectives Translate analytics data into specific, actionable decisions that improve website performance Implement systematic optimization cycles that produce measurable, compounding improvements Calculate return on investment for marketing campaigns and website initiatives Prioritize optimization efforts using impact-effort analysis to maximize results Communicate data-driven results and recommendations to stakeholders effectively Overview Data that does not change […]